Business Analytics 2: Improve Return on Data Investment

Business Analytics 2: Improve Return on Data Investment

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For anyone looking to develop their intermediate skills in data and analysis to increase return on data investment

For an introduction to this topic, consider Business Analytics 1: Improve Return on Data Investment.

In Business Analytics 2: Improve Return on Data Investment, you will:

  • Learn about two key category management data sources, including panel data and retail point-of-sale / scanned sales data, and how each is derived
  • Understand each data source’s key outputs and data measures, plus examples for you to analyze through workshops
  • Learn how to complete more advanced analytics through a category health assessment and additional analysis techniques (including thresholds)

Program Curriculum

  • Building Data Competency
  • Panel Data; Building Data Competency
  • POS Data
  • Measuring Category Health (Baseline & Incremental Drivers)
  • Advanced Analytics: Relativity

Program & Purchase Details

  • Approximately 9 hours to complete
  • Prerequisites: Business Analytics 1: Improve Return on Data Investment
  • 365-day Access via CMKG’s Online Training and Resource Center
  • Includes individual courses’ Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and
  • Desktop, Laptop and Mobile Devices compatible
  • Ongoing student support (Email, Live Chat) 
  • There is an optional Case Study to enhance the learning experience that can be purchased for an additional $400 USD