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Shopper Insights Training Program

Shopper Insights Training Program

These programs give participants some important strategic foundations to help them better understand the Shopper focus in category management, retail, shopper insights and shopper marketing, and help individuals move to a more strategic approach within their shopper insights team. Includes an assessment before starting these courses to identify any knowledge gaps and the areas on which participants should focus.

Level 1 (Foundations)

  • Category Management Overview
  • Retailer Strategy
  • Understanding and Using Data
  • Building Data Competency: Panel Data
  • The Power of Shopper Insights: Why it’s important and what to do about it
  • The "Why" Assessment: Shopper Insights, The Missing Puzzle Piece

Level 2 (Intermediate)

  • Understanding and Marketing to Your Shopper
  • Identifying Business Opportunities Through Improved Shopper Focus
  • In-Store Marketing: The Basics
  • Improving Your Business Acumen in Category Management
  • Story Telling, More Than Just Fact-Based Selling
  • Moving to more strategic, fact-based presentations through storyboarding

Level 3 (Advanced)

  • Ways to Identify Growth Opportunities in Your Business
  • Identifying and Understanding Trends
  • Shopper Marketing: Applying a New Tactic in Category Management
  • Developing Data Visualization Skills for Better Storytelling, Part 1
  • Developing Data Visualization Skills for Better Storytelling, Part 2

The Latest and Greatest Shopper Insights Data

    • 1-year membership to CMKG's Online Training and Resource Center via Desktop, Laptop and Mobile Devices (includes access to our glossary of 1300+ industry terms, library of whitepapers and other online resources, and 6 live student webinars per year)
    • Individual student guides and other content (e.g. workshops, subject glossaries, additional materials) for most courses
    • Student Support via email and Live Chat