Business Analytics 1: Improve Return on Data Investment Business Priority Program

Business Analytics 1: Improve Return on Data Investment Business Priority Program

Have a team of 5 or more? Request team pricing.

For anyone looking for a return on their data investment through strategic understanding of data and drawing insights from data at a basic level

For a more advanced look at this topic, consider Business Analytics 2: Improve Return on Data Investment.

In Business Analytics 1: Improve Return on Data Investment, you will:

  • Receive some general data tips and learning about key data sources and measures associated with basic category/business reviews and how to drill through data to find insights
  • Focus on analysis within a limited data environment (which is a reality in certain scenarios for most organizations)
  • Understand how a category or business review is completed
  • Turn the insights into action through the category tactics (product, placement, pricing, promotion) which are the key drivers of volume and profit for Retailers and Manufacturers 

Program Curriculum

  • Understanding and Using Data
  • Category Assessment
  • Category Tactics and Analytics
  • Category Management on Limited Data
  • Retailer Economics and the Product Supply Chain

Program & Purchase Details

  • Approximately 10 hours to complete
  • No prerequisites
  • 365-day Access via CMKG's Online Training and Resource Center
  • Includes individual courses’ Hands-On Workshops, Downloadable Notes & Reference Guides, Knowledge Checks, and Tests
  • Desktop, Laptop and Mobile Devices compatible
  • Ongoing student support (Email, Live Chat)
  • There is an optional Case Study to enhance the learning experience that can be purchased for an additional $400 USD