{"title":"Commercial Foundations","description":"\u003cstyle\u003e.collection-text--headline, .grid-uniform .large--three-fifths a, .grid-uniform .large--three-fifths a *, .cf-offer-title, .cf-offer strong{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}.cf-offer-item{background:#fff;border-radius:6px;padding:10px 14px;margin-top:8px;border-left:5px solid #115974;}\u003c\/style\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF27-Collection-Banner_088787d1-89af-427b-908a-0397118749b3.png?v=1794406646\" alt=\"Commercial Foundations: building bigger-picture commercial capability for individual learners. 4 learning tracks, 15 core modules. Take one track or the full program.\" style=\"display:block;width:100%;height:auto;border-radius:8px;margin:0 auto 18px;\"\u003e\n\u003cdiv class=\"cf-offer\" style=\"background:#F7F1E8;border-radius:8px;padding:16px 18px;margin:0 0 20px;\"\u003e\n\u003cp class=\"cf-offer-title\" style=\"font-size:19px;margin:0 0 6px;\"\u003eOnline learning, live virtual sessions, real-world practice\u003c\/p\u003e\n\u003cdiv class=\"cf-offer-item\" style=\"border-left-color:#A6501A;\"\u003e\n\u003cstrong\u003eLearn at your own pace.\u003c\/strong\u003e \u003cspan style=\"color:#173746;\"\u003eInteractive online modules you can fit around your work.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cf-offer-item\" style=\"border-left-color:#115974;\"\u003e\n\u003cstrong\u003eJoin live virtual sessions.\u003c\/strong\u003e \u003cspan style=\"color:#173746;\"\u003eInstructor-led sessions on Microsoft Teams every two months, recorded in case you miss one.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cf-offer-item\" style=\"border-left-color:#297D5A;\"\u003e\n\u003cstrong\u003eStay current.\u003c\/strong\u003e \u003cspan style=\"color:#173746;\"\u003eEvery module draws on the latest retail and CPG thinking, so what you learn applies to the market you work in today.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:18px;color:#173746;\"\u003e\u003cstrong\u003eBuild your commercial skills with learning you can put to work.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"understand-retail-environment","title":"Track 1: Understand the Retail Environment","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eSee how the retail business fits together and where your role contributes. You’ll explore how shoppers make choices, how retailers and suppliers work together to manage categories, and how private brands support a retailer’s strategy. You’ll build the business acumen to see how decisions in one part of retail affect the work of others.\u003c\/p\u003e\n\u003cdiv style=\"background:#F6E8DE;border-left:6px solid #A6501A;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#A6501A;font-weight:700;\"\u003eTRACK 1 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re taking on more responsibility or refreshing your skills.\u003c\/strong\u003e Step back from your day-to-day work to see how shopper needs, retailer priorities, and category decisions connect.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re moving into a commercial role from another part of the business.\u003c\/strong\u003e Learn the terms your colleagues use, understand the reasoning behind their decisions, and see where your experience can contribute.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’ve recently graduated or are moving into retail or consumer packaged goods (CPG).\u003c\/strong\u003e Get a working view of the industry and practise with realistic examples you can discuss in an interview.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #A6501A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #A6501A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eRetail Fundamentals\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eFundamentals of Category Management\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eShopper Understanding\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003ePrivate Brand Fundamentals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: Private Brand Fundamentals\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #A6501A;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/OfZRA-6qv68\" title=\"CMKG module preview: Private Brand Fundamentals\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=OfZRA-6qv68\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#F6E8DE;border-left:5px solid #A6501A;border-radius:6px;\"\u003e\n\u003cp style=\"color:#A6501A;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#F6E8DE;border-left:5px solid #A6501A;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963761123617,"sku":"CF27-T1","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track1-v2.png?v=1794420062"},{"product_id":"understand-category-performance","title":"Track 2: Understand Category Performance","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eWhen sales, share, or margin change, how do you know what to look at next? Learn to use retail and consumer packaged goods (CPG) data to see what’s changing, use retail math to understand how price and cost affect profit, and bring it together in a basic category review. You’ll practise explaining what the numbers tell you and identifying what still needs investigation.\u003c\/p\u003e\n\u003cdiv style=\"background:#E7F1F4;border-left:6px solid #115974;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#115974;font-weight:700;\"\u003eTRACK 2 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re taking on more responsibility for a category or account.\u003c\/strong\u003e Get better at spotting meaningful changes in performance and deciding which questions to investigate first.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou need to weigh up a pricing decision.\u003c\/strong\u003e See how price, cost, and sales volume work together so you can explain what a proposed price change could mean for margin and profit.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re refreshing your analytical skills.\u003c\/strong\u003e Get comfortable working with retail data and retail math again, and use a structured category review to turn your findings into clear insights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #115974;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #115974;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#115974;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#115974;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eRetail \u0026amp; CPG Data Demystified\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eRetail Math Fundamentals\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eFrom Price to Profit\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eCompleting a Basic Category Review\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: From Price to Profit\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #115974;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ok_HJqJTS_Y\" title=\"CMKG module preview: From Price to Profit\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=Ok_HJqJTS_Y\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#E7F1F4;border-left:5px solid #115974;border-radius:6px;\"\u003e\n\u003cp style=\"color:#115974;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#E7F1F4;border-left:5px solid #115974;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963763843361,"sku":"CF27-T2","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track2.png?v=1794358224"},{"product_id":"explore-category-levers","title":"Track 3: Explore Category Levers","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eWhich products should stay in the assortment? What would make the shelf easier to shop? Is a promotion likely to grow the category? Learn how assortment, shelf space, promotions, and in-store retail media shape what shoppers find, consider, and buy. You’ll practise weighing the trade-offs and deciding which changes are worth pursuing.\u003c\/p\u003e\n\u003cdiv style=\"background:#E8F3ED;border-left:6px solid #297D5A;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#297D5A;font-weight:700;\"\u003eTRACK 3 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re preparing to make a category decision.\u003c\/strong\u003e Learn what to consider before removing an item, changing shelf space, or recommending a promotion.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re taking on more responsibility for category plans.\u003c\/strong\u003e See how decisions work together. A promotion, for example, may increase demand and change how much shelf space and stock you need to keep products available.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re looking for the next growth opportunity.\u003c\/strong\u003e Use shopper needs and category performance to decide where to focus, what to change first, and how you’d judge whether it worked.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #297D5A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #297D5A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#297D5A;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#297D5A;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#297D5A;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#297D5A;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#297D5A;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#297D5A;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#297D5A;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#297D5A;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#297D5A;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eBasic Assortment Analysis\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eSpace Planning Fundamentals\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003ePromotional Planning Essentials\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eIn-Store Retail Media\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eIdentifying Growth Opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: Space Planning Fundamentals\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #297D5A;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/fwdyMEdF3oY\" title=\"CMKG module preview: Space Planning Fundamentals\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=fwdyMEdF3oY\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#E8F3ED;border-left:5px solid #297D5A;border-radius:6px;\"\u003e\n\u003cp style=\"color:#297D5A;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#E8F3ED;border-left:5px solid #297D5A;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963764597025,"sku":"CF27-T3","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track3.png?v=1794358224"},{"product_id":"communicate-opportunity","title":"Track 4: Communicate the Opportunity","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eA buyer, a senior leader, and an operations partner may each need different evidence to make a decision about the same recommendation. Learn to build a fact-based category or selling story, tailor it to what matters to your audience, and make clear what you’re asking them to decide or do next.\u003c\/p\u003e\n\u003cdiv style=\"background:#EFE8F7;border-left:6px solid #7030A0;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#7030A0;font-weight:700;\"\u003eTRACK 4 · COMMERCIAL FOUNDATIONS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;color:#173746;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual learning · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eStart here if…\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re presenting findings to buyers or senior leaders.\u003c\/strong\u003e Practise leading with the business opportunity, selecting the evidence that supports it, and making a clear ask.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re moving into a sales or account-facing role.\u003c\/strong\u003e Build a selling story that connects your proposal to the retailer’s priorities, shopper needs, and the opportunity to grow the category.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou need support from other teams to move a recommendation forward.\u003c\/strong\u003e Use a category story to explain what you’ve found, why it matters, and what each team needs to consider before agreeing on a next step.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your starting assessment to identify what you already know and which topics deserve more attention. When you complete the track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #7030A0;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #7030A0;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#7030A0;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice. \u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#7030A0;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eModules in this track\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eCreating Selling Stories\u003c\/li\u003e\n\u003cli style=\"margin-bottom:4px;\"\u003eDeveloping a Category Story\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus a \u003cstrong\u003epractical assignment\u003c\/strong\u003e so you apply the learning directly to your own role.\u003c\/p\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003ePreview a module: Creating Selling Stories\u003c\/h3\u003e\n\u003cp style=\"color:#66737B;margin-top:0;\"\u003eWatch a short preview to see what a CMKG training module looks like.\u003c\/p\u003e\n\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;border-top:4px solid #7030A0;\"\u003e\u003ciframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/qsKpI1g9GBQ\" title=\"CMKG module preview: Creating Selling Stories\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0;\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003cp style=\"font-size:14px;margin-top:8px;\"\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=qsKpI1g9GBQ\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;\"\u003eWatch on YouTube\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#EFE8F7;border-left:5px solid #7030A0;border-radius:6px;\"\u003e\n\u003cp style=\"color:#7030A0;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams. Join the sessions held during your 4 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#EFE8F7;border-left:5px solid #7030A0;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:22px;font-weight:700;color:#173746;\"\u003e$499 USD\u003c\/span\u003e\u003cbr\u003e\u003cstrong style=\"color:#173746;\"\u003e4 months access\u003c\/strong\u003e · Online modules, live instructor-led virtual sessions, session recordings and a certificate of completion\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size:14px;color:#66737B;margin-top:10px;\"\u003eWant to build your understanding across the whole business? The \u003ca href=\"\/products\/full-commercial-foundations-program\" style=\"color:#115974;font-weight:700;\"\u003eFull Commercial Foundations Program\u003c\/a\u003e includes all four tracks.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963765612833,"sku":"CF27-T4","price":499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-track4.png?v=1794358224"},{"product_id":"full-commercial-foundations-program","title":"Full Commercial Foundations Program","description":"\u003cstyle\u003e#ProductPhoto img{width:calc(25% - 22.5px) !important;max-width:none !important;min-width:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]){width:calc(20% - 30px) !important;padding-bottom:0 !important;height:auto !important;}div:has(\u003e iframe[src*=\"youtube\"]) iframe{position:static !important;width:100% !important;height:auto !important;aspect-ratio:16\/9;}body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(37.5% - 18.75px) !important;}body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(30% - 30px) !important;}@media (max-width:768px){#ProductPhoto img, body:has(.product-grid-item.large--one-quarter) #ProductPhoto img{width:calc(50% - 15px) !important;}div:has(\u003e iframe[src*=\"youtube\"]), body:has(.product-grid-item.large--one-quarter) div:has(\u003e iframe[src*=\"youtube\"]){width:calc(50% - 15px) !important;}}.product-single h1,.product-single h2,.product-description--below h2,.product-description--below h3,aside .home__subtitle,aside .figcaption .h6{font-family:Arial,Helvetica,sans-serif !important;font-weight:700 !important;color:#115974 !important;}\u003c\/style\u003e\u003cdiv style=\"font-family:inherit;color:#173746;\"\u003e\n\u003cp style=\"font-size:21px;font-weight:700;margin:0 0 8px;color:#115974;font-family:Arial,Helvetica,sans-serif;\"\u003eSee how the retail business fits together\u003c\/p\u003e\n\u003cp style=\"font-size:17px;line-height:1.5;margin:0 0 14px;\"\u003eA change in sales can raise questions about what shoppers need, how products are priced or promoted, and what the retailer and supplier can do together. The full Commercial Foundations program helps you connect those decisions, work out what’s driving performance, and make recommendations others can act on.\u003c\/p\u003e\n\u003cdiv style=\"background:#115974;color:#fff;padding:14px 20px;border-radius:6px;\"\u003e\n\u003cdiv style=\"letter-spacing:2px;font-size:13px;color:#F2B38A;font-weight:700;\"\u003eALL FOUR LEARNING TRACKS · 12 MONTHS OF ACCESS\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;margin-top:4px;font-weight:700;\"\u003eInteractive online modules · Live instructor-led virtual sessions · Practical assignments\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eWhat you’ll learn\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;color:#A6501A;font-weight:700;white-space:nowrap;vertical-align:top;\"\u003eTRACK 1\u003c\/td\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;\"\u003e\n\u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#173746;font-weight:700;\"\u003eUnderstand the Retail Environment.\u003c\/a\u003e See how shoppers make choices, how retailers and suppliers work together, and where your role fits.\u003cbr\u003e\u003cspan style=\"color:#66737B;font-size:13px;\"\u003eModules: Retail Fundamentals, Fundamentals of Category Management, Shopper Understanding, Private Brand Fundamentals\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=OfZRA-6qv68\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;font-size:13px;\"\u003e▶ Preview: Private Brand Fundamentals\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;color:#115974;font-weight:700;white-space:nowrap;vertical-align:top;\"\u003eTRACK 2\u003c\/td\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;\"\u003e\n\u003ca href=\"\/products\/understand-category-performance\" style=\"color:#173746;font-weight:700;\"\u003eUnderstand Category Performance.\u003c\/a\u003e Use retail data and retail math to interpret changes in sales, share, and profitability.\u003cbr\u003e\u003cspan style=\"color:#66737B;font-size:13px;\"\u003eModules: Retail \u0026amp; CPG Data Demystified, Retail Math Fundamentals, From Price to Profit, Completing a Basic Category Review\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=Ok_HJqJTS_Y\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;font-size:13px;\"\u003e▶ Preview: From Price to Profit\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;color:#297D5A;font-weight:700;white-space:nowrap;vertical-align:top;\"\u003eTRACK 3\u003c\/td\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;\"\u003e\n\u003ca href=\"\/products\/explore-category-levers\" style=\"color:#173746;font-weight:700;\"\u003eExplore Category Levers.\u003c\/a\u003e Evaluate how assortment, shelf space, promotions, and in-store retail media can improve category results.\u003cbr\u003e\u003cspan style=\"color:#66737B;font-size:13px;\"\u003eModules: Basic Assortment Analysis, Space Planning Fundamentals, Promotional Planning Essentials, In-Store Retail Media, Identifying Growth Opportunities\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=fwdyMEdF3oY\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;font-size:13px;\"\u003e▶ Preview: Space Planning Fundamentals\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;color:#7030A0;font-weight:700;white-space:nowrap;vertical-align:top;\"\u003eTRACK 4\u003c\/td\u003e\n\u003ctd style=\"padding:12px;border:none;border-bottom:1px solid #E3DED5;\"\u003e\n\u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#173746;font-weight:700;\"\u003eCommunicate the Opportunity.\u003c\/a\u003e Turn your analysis into a clear recommendation and choose the evidence that matters to your audience.\u003cbr\u003e\u003cspan style=\"color:#66737B;font-size:13px;\"\u003eModules: Creating Selling Stories, Developing a Category Story\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=qsKpI1g9GBQ\" target=\"_blank\" rel=\"noopener\" style=\"color:#115974;font-size:13px;\"\u003e▶ Preview: Creating Selling Stories\u003c\/a\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eIs the full program right for you?\u003c\/h3\u003e\n\u003cul style=\"padding-left:20px;\"\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’re taking on more responsibility or refreshing your skills.\u003c\/strong\u003e Build on what you know and get more confident in areas outside your day-to-day role.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou want to see how decisions connect across teams.\u003c\/strong\u003e Follow a business issue from the shopper and the numbers through to what you’d change and how you’d make the case.\u003c\/li\u003e\n\u003cli style=\"margin-bottom:10px;\"\u003e\n\u003cstrong style=\"color:#173746;\"\u003eYou’ve recently graduated or are moving into retail or consumer packaged goods (CPG).\u003c\/strong\u003e Build a working understanding of the business and practise with examples you can discuss in an interview.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"background:#F7F1E8;padding:12px 16px;border-radius:6px;\"\u003eUse your assessment results to identify strengths and decide where to spend more time. As you complete each track, you’ll earn a CMKG Certificate of Completion and a digital badge you can share.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:22px 0 6px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #A6501A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU GET\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 14px;border:none;border-bottom:2px solid #A6501A;color:#173746;font-size:13px;letter-spacing:1px;\"\u003eWHAT YOU’LL DO\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Interactive online modules\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eBuild the knowledge at your own pace.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Live instructor-led virtual sessions\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eAsk questions, work through examples and discuss how to apply the learning.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Practical assignments\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eUse the concepts in the context of your role.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Session recordings\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eRevisit the discussion or catch up on a session you missed.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;font-weight:700;color:#173746;width:38%;\"\u003e\n\u003cspan style=\"color:#A6501A;\"\u003e●\u003c\/span\u003e Certificate \u0026amp; digital badge\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eShow what you’ve completed on LinkedIn or in your email signature.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eHow it works: Learn → Connect → Apply\u003c\/h3\u003e\n\u003cp\u003eCMKG’s Learn → Connect → Apply approach takes you beyond online learning. You connect what you learn to your own work and put it into practice.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;background:#F7F1E8;border-radius:8px;\"\u003e\u003ctr\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eASSESS\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eFind where to focus\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eLEARN\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eComplete the modules you need\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eCONNECT\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003eLink the learning to your work\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding:10px;text-align:center;vertical-align:top;border:none;\"\u003e\n\u003cdiv style=\"display:inline-block;width:34px;height:34px;line-height:34px;border-radius:50%;background:#A6501A;color:#fff;font-weight:700;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"color:#173746;font-weight:700;margin-top:6px;letter-spacing:1px;\"\u003eAPPLY\u003c\/div\u003e\n\u003cdiv style=\"color:#66737B;font-size:13px;\"\u003ePut it into practice\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\u003c\/table\u003e\n\u003cdiv style=\"margin-top:20px;padding:16px 22px;background:#E7F1F4;border-left:5px solid #115974;border-radius:6px;\"\u003e\n\u003cp style=\"color:#115974;font-weight:700;letter-spacing:1px;font-size:13px;margin:0 0 6px;\"\u003eLIVE INSTRUCTOR-LED VIRTUAL SESSIONS · MICROSOFT TEAMS\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eLive virtual sessions run \u003cstrong\u003eevery two months\u003c\/strong\u003e on Microsoft Teams across your 12 months of access. Ask questions, work through examples and discuss how to apply the learning in your role. Every session is recorded, so you can catch up when you can’t attend live.\u003c\/p\u003e\n\u003cp style=\"margin:8px 0 0;color:#66737B;font-size:14px;\"\u003e\u003cstrong\u003eSession dates: to be announced.\u003c\/strong\u003e Registered learners will receive the dates and Teams link once confirmed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;background:#115974;color:#fff;border-radius:6px;\"\u003e\n\u003cspan style=\"font-size:24px;font-weight:700;\"\u003e$999 USD\u003c\/span\u003e · \u003cstrong style=\"color:#F2B38A;\"\u003e12 months access\u003c\/strong\u003e · All four tracks\u003cbr\u003e\u003cspan style=\"font-size:14px;opacity:.9;\"\u003eSave $997 USD compared with buying the four tracks separately ($1,996 USD).\u003c\/span\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color:#115974;margin-top:26px;\"\u003eFind your starting point\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eTaking on more responsibility or refreshing your skills?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart with a decision you want to make more confidently. If it’s understanding what’s driving a change in category performance or weighing up a pricing decision, start with \u003ca href=\"\/products\/understand-category-performance\" style=\"color:#115974;font-weight:700;\"\u003eTrack 2: Understand Category Performance\u003c\/a\u003e. If it’s choosing between assortment, space, promotion or media options, start with \u003ca href=\"\/products\/explore-category-levers\" style=\"color:#115974;font-weight:700;\"\u003eTrack 3: Explore Category Levers\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eExpanding into a new commercial area?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eThink about the work you’re taking on. If you’re comfortable with the numbers and now need to present recommendations to buyers or senior leaders, start with \u003ca href=\"\/products\/communicate-opportunity\" style=\"color:#115974;font-weight:700;\"\u003eTrack 4: Communicate the Opportunity\u003c\/a\u003e.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;vertical-align:top;width:34%;font-weight:700;color:#173746;\"\u003eRecently graduated or making a career move?\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;border:none;border-bottom:1px solid #E3DED5;color:#66737B;\"\u003eStart by seeing how the business fits together, with \u003ca href=\"\/products\/understand-retail-environment\" style=\"color:#115974;font-weight:700;\"\u003eTrack 1: Understand the Retail Environment\u003c\/a\u003e. The practical exercises give you examples you can talk through in an interview.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdiv style=\"margin-top:24px;padding:16px 22px;border:1px solid #D9D3C8;border-radius:6px;\"\u003e\n\u003cp style=\"margin:0 0 6px;color:#173746;font-weight:700;\"\u003ePlanning learning for a team?\u003c\/p\u003e\n\u003cp style=\"margin:0;color:#66737B;\"\u003eWe can tailor the mix of online modules, virtual or classroom workshops and on-the-job assignments to your roles and business priorities. \u003ca href=\"https:\/\/www.cmkg.org\" style=\"color:#115974;font-weight:700;\"\u003eContact us\u003c\/a\u003e to discuss a focused program or a broader commercial learning solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CMKG-Online-Store","offers":[{"title":"Default Title","offer_id":53963768135969,"sku":"CF27-FULL","price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/8223\/files\/CF-full-v2.png?v=1794420062"}],"url":"https:\/\/shoptraining.cmkg.org\/collections\/commercial-foundations.oembed","provider":"CMKG-Online-Store","version":"1.0","type":"link"}