Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Learners develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities.

Explore different types of scorecards that:

• Reflect different category dynamics;
• Review different types of metrics;
• Show examples of when to use;
• Illustrate the integrations of different data sources; and
• Suggest ways to incorporate advanced approaches into your scorecards.

This is course 4 of 12 in our Category Management Master’s Series. It is available as a recorded video in our learning management system. Course may be purchased individually or as part of the 12-course Category Management Master’s Series (Master’s Course Series). 

Purchase Options 

Master’s Course, Individual Purchase $69

• Access course via our online training center via Desktop, Laptop and Mobile Devices for 30 days after purchase 
• One (1), 60-minute webinar training video
• Downloadable Reference Document
• Online Course Test
• Online Course Certificate (upon completion of test)

Master’s Course Series, Individual Purchase $599

• Access via Desktop, Laptop and Mobile Devices for 12 months (a new webinar gets added each month)
• Twelve (12), 60-minute webinar training videos
• Downloadable Reference Documents
• Online Course Tests
• Online Series Certificate (upon completion of all online courses and tests)

CMKG’s Corporate Clients may purchase individual Category Management Master’s Training directly from CMKG at a reduced cost.

Email CMKG for more information, or to inquire about group discounts.

CatMan 2.0™ is a registered trademark of the Category Management Association.